It’s not all about the Football, though.
With all this Football success and innovation, it’s easy to forget about the huge amount of success Puma gained through other sporting disciplines. In fact, Olympians have been winning gold medals with Puma shoes since 1964.
Ever owned a pair of Puma Clyde shoes? Well, they started out as basketball shoes. More specifically, they started life as a custom suede shoe request from none other than legendary basketballer Walt “Clyde” Fraizer in 1973. So, every time you put on your Clydes, remember that you’re essentially walking in Walt’s steps.
By 1985, it wasn’t just the Olympians, footballers and basketballers who wanted in on Puma’s groundbreaking sportswear; Boris Becker won Wimbledon in 1985, as the youngest and first German player, whilst wearing Puma shoes and using a Puma racket. Not bad for a 17-year-old! To celebrate his success, Puma released the Puma Becker shoes.
During the 90s, high profile athletes, Linford Christie and Serena Williams were signed to Puma. Linford Christie created a storm at the 1996 Atlanta Olympic Games when he wore Puma cat contact lenses to a press conference, especially as Reebok was the official sponsor of the games. Eeep.
Did you also know that Usain Bolt is a Puma athlete, and has been since he signed with Puma at the age of 16. In his time with the brand, he won three gold medals in the 2008 Beijing Olympics and broke two world records in the World Championships in Berlin. Puma has said that Bolt is the “embodiment of the Puma values – Brave, Confident, Determined and Joyful.”