Brand Guide: Under Armour


Brand Guide: Under Armour

Taking the field, hitting the track, owning your discipline. When it comes to sports, health and fitness, we all strive to become better – to take a step out of the comfort zone and dip our toe into the challenging unknown.

A big part of preparation is owning the right gear. The trainers that support your feet to first place. The tee that doesn’t restrict your movement. The baselayer that keeps your warm in winter and cool in summer. Under Armour understands what you need in order to succeed, creating performance clothing designed for athletes.

Under Armour was born in 1996 when founder, Kevin Plank, wanted a t-shirt that wicked moisture away from his skin when playing football (the American kind) at the University of Maryland. After deciding on what material would be best, the prototypes were sent out to friends in the professional game who loved what they saw. Soon, every team in the collegiate and professional game wanted Under Armour gear.

The brand was thrust into the public eye in 1999 when it supplied clothing and uniforms in two feature films, The Replacements and Any Given Sunday, which starred Al Pacino and Jamie Foxx.

It’s little surprise that elite athletes and performers alike are endorsed by Under Armour. The brand have put their name behind some of the biggest names in the game, such as Anthony Joshua, Tom Brady, Steph Curry and even A$AP Rocky.

Brush past the shoulder of mediocrity and pursue nothing but excellence, with a brand that knows your vision. Shop our full range of Under Armour gear and join the elite.

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