Asics Brand Guide


Asics Brand Guide

When it comes to being synonymous with running, no name comes close to Asics. This Japanese brand takes a scientific approach to training, using unique technologies to ensure every athlete performs to their maximum potential.

Kihachiro Onitsuka returned to the city of Kobe after the war in 1945 with a vision, and by 1949 he had founded Onitsuka Co. Ltd. He began by manufacturing basketball shoes (a notoriously difficult design at the time) with revolutionary suction cup technology, inspired by the tentacles of an octopus. Following this early success, Onitsuka went on to develop sports shoes for many disciplines including wrestling, football, baseball, and track & field for Olympians. These triumphs were made under the new ‘Asics’ name; an acronym for the Latin phrase anima sana in sorpore sano, meaning “a healthy soul in a healthy body”.

Today, Asics finds itself as one of the leading global sportswear brands, catering from amateur runners to elite level athletes. With a foundation in sports science, Asics are always at the forefront of technological advances in footwear. You can expect to find an Impact Guidance System to allow the foot to move in a more natural manner, DuoMax Support System offering better stability and the Guidance Line ensuring you shift your centre of gravity as your run.

But Asics’ sporting prowess doesn’t stop at footwear. Their extensive apparel range gives the wearer the best possible gear for the job. They have, in recent times, kitted out the South African and Australian rugby union teams, as well as iconic athletes such as Novak Djokovic and Andres Iniesta. So whether you’re eyeing up an Olympic sport or taking the dog for a walk, you’re always going to be in good company.

If it’s Asics gear you’re after, then we here at MandM Direct have you covered. Be sure to check out our range of Asics on-site and take your first step towards greatness.

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