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Brand Guide: SKECHERS

March 2022

Early Days

When you see the brand SKECHERS, you don’t immediately think grunge do you? Established in 1992 by Robert Greenberg, SKECHERS were initially meant to be the American distributor of Dr Marten shoes. When that plan didn’t work out, Greenberg leapt head first into the street shoes market instead. This was at a time when the big brands like Nike were focusing on sports shoes. Greenberg saw an opportunity to make some fashion forward footwear and ran with it (pardon the pun).

So what does SKECHERS have to do with grunge?

During the 1990s the grunge aesthetic was very popular, knowing that, SKECHERS released the “Chrome Dome” - a trainer that was designed to look artfully scuffed and worn in. The Chrome Dome soon became a firm favourite, but SKECHERS wasn’t just a one hit wonder either, the Cascades Logger boot was another popular grunge-inspired shoe that helped SKECHERS to grow as a brand.

Stepping Out

Greenberg took his already extremely comfortable SKECHERS and branched out into the athletic shoe market, creating the GOwalk. To this day their GOwalk shoes are one of their most popular products.

So what makes the GOwalk collection so popular? GOwalk shoes have a cushioned insole that make you feel as if you’re walking on clouds and a breathable upper so you can walk for miles with no problems.

SKECHERS even have a line of high performance activewear so you can wear the brand from head-to-toe.

The brand isn’t just for adults either; they have a range of adorable kids shoes and their Twinkle Toes line of shoes are every little girl's dream.

It’s Britney

So who are the famous faces who have been spotted wearing SKECHERS? In 1999 Britney Spears became the first international spokesperson for SKECHERS. Since then plenty of famous faces, and feet, have followed in Britney's footsteps, including; Demi Lovato, Camilla Cabello, and Ringo Starr.

Close up of SKECHERS trainer and logo

Want to know more about some of SKECHERS most popular styles? Here’s your handy guide:

Twinkle Toes

There’s no such thing as too much sparkle and Twinkle Toes are as sparkly as you can get! Designed for girls, the whole line is full of fun prints, colours and of course sparkle. Each Twinkle Toes shoe features lights in the toe cap, meaning that they do indeed twinkle. They are available in various trainer and high top styles.

Pink, silver and white Twinkle Toe trainers. With a bow and glitter finish


The GOwalk line was designed for comfort, so if you’re a keen walker or find yourself on your feet a lot then these are the shoes for you. The GOwalk line is packed with technology: the sole provides both arch support and shock absorption while the upper is lightweight.

Navy and white SKECHERS GOwalk trainers


There’s a pair of GOrun shoes for every type of runner. Designed to be both supportive and comfortable whilst not weighing you down, the Skechers GOrun line is making waves in the running shoes market.

You can shop SKECHERS with huge savings against the RRP at MandM!

Black, white and grey SKECHERS GOrun trainers.

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