We are thrilled to share monumental news for both MandM and Hereford Football Club! We, MandM, one of the UK’s leading online off-price fashion and sportswear retailers, are proud to become the club’s official kit supplier and have secured the naming rights to Hereford FC’s historic home, Edgar Street Stadium.
From the 2025/26 season, the iconic ground in Hereford will officially be known as The MandM Edgar Street Stadium. This five-year deal underscores our deep commitment to strengthening ties with the local Herefordshire community and passionately supporting grassroots football in our home town!
As one of Herefordshire’s largest employers, we are delighted to partner with a football club that truly sits at the heart of its community. The agreement will bring significant MandM branding and exposure around the stadium, including on the digital scoreboard and key fan engagement touchpoints, all designed to enhance the matchday experience for loyal supporters.
Beyond the stadium naming rights, we will proudly serve as Hereford FC’s official kit supplier. This means we'll be providing both the new player and replica kits, alongside a broader, exciting range of branded Hereford FC training wear and leisurewear. Fans will be able to show their support for The Bulls with an even wider range of club merchandise.
Mike Tomkins, Chairman of MandM, shared his enthusiasm for this significant collaboration: “As a company rooted in Herefordshire, we are incredibly proud to partner with Hereford FC and play a role in supporting the club and its loyal fanbase. Football is a powerful force in bringing people together, and we see this sponsorship as a way to give back to the local community that has supported MandM for so many years.”
Hereford FC Chairman, Chris Ammonds, also expressed his excitement: “We are very excited to have agreed this deal with MandM – whose Head Office is less than 100 metres from our home – and cannot wait to start working with them. As a hugely successful local business, MandM is a perfect partner for us and this deal recreates a historic link to football at Edgar Street, with ‘MandM Sports’ having been the kit supplier to Hereford United under Graham Turner’s tenure back in the late 1990s and early 2000s. MandM will be supplying the club’s new home and away strips, as well as all the training and travel clothing the players will wear. MandM will also be able to use its retail expertise to help us improve the types of products we offer supporters. What is particularly pleasing about this deal is that not only will we be able to sell replica playing shirts in the club shop, but the use of a local company will now allow us to stock more branded Hereford FC training and leisurewear than ever before. I’d like to thank Mike and his team at MandM for the passion and drive they have shown to make this deal happen and also the club’s General Manager, Jamie Griffiths, and Commercial Director, George Webb, for all their hard work on this over several months. This really is an important deal for our football club and I’m very much looking forward to seeing how our relationship with MandM develops over the next few years.”
This exciting five-year partnership is set to kick off fully for the 2025/26 season. Stay tuned for more updates as we build a strong and successful future together with Hereford FC!
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