About Us

Our Mission = Big Brands Low Price Direct to you

At MandM we’re proud to be different.

We want to give you the biggest brands at the lowest prices you'll find.

How do we do it?

The answer is simple - we buy directly from brands, licensees and suppliers.

Just like you, we're always hunting for a bargain.

Our buyers are always looking for opportunities to buy quality brands and on-trend Clothing, Footwear & Accessories. Over time we've built long-term relationships with many companies and currently stock over 150 brands, ranging from big household names to up-and-coming labels.

Still wondering how our prices are so low? Find out more in our MandM: How are we so cheap? blog post.

Our Story

Our journey began in 1987 by selling end of line sports products directly to customers in the UK. Now more than 30 years on, we're one of Europe's leading online off-price retailers with over 3 million active customers. We also have numerous dedicated local market websites across Europe and deliver to 25+ countries worldwide.

In 2014 MandM Ltd was purchased by Danish fashion group Bestseller. Bestseller is owned and run by Anders Holch Povlsen, after inheriting the business from his parents. Anders has grown Bestseller into one of the largest companies in the fashion retail industry.

We've previously had some of our products appear on Steph's Packed Lunch, we sponsored The Simpsons on Channel 4 and we make an effort to support worthy causes like St Michael's Hospice.

Our success is down to our commitment and passion for seeking out the biggest Fashion, Sport and Outdoor brands and giving them to you at the lowest prices all year round.

Unlike other online retailers, we don't do discount codes or promotions - just your favourite brands all with up to 65% less than RRP.

Trustpilot is a digital review platform that focuses on inspiring trust & collaboration, whilst also helping consumers shop with confidence. Since its founding in 2007, Trustpilot now has over 120 million consumer reviews.

At MandM, we have been collecting reviews and currently hold a strong rating on Trustpilot - based on over 50,000 reviews

Take a closer look at what some of our happy customers are saying below...

Our name

'MM Direct', 'mnm', 'mdirect', 'mandm sports' - trust us, we've heard them all!

MandM originates from the first names of our founders (the 'two Ms'). So MandM stands for Mark and Martin!

We're also proud to have our name associated with good causes and have a longstanding partnership with Teenage Cancer Trust since 2005. Since then, with your support, we've managed to raise over £2 million that has gone directly towards improving the quality of life and chances of survival for young people with cancer aged between 13 and 24.

Find out more about our partnership with Teenage Cancer Trust.

Company history

1987	Business founded by Mark Ellis and Martin Churchward.
1991	Began trading as M and M Sports Ltd.
1998	MandM became an early adopter of online shopping in the UK as MandMSports.com launched.
2004	Management buy-out led by Mike Tomkins in partnership with ECI Partners LLP.
2005	Started our long-term partnership with Teenage Cancer Trust.
2007	MandM Direct surpasses 20 years of discount fashion. Winner of consumer category for Outdoor Pursuits, Sports & Leisure at the ECMOD Awards. TA Associates took a controlling stake in MandM Direct and Mike Tomkins became the Non-Exec Chairman.
2010	Winner of Drapers Etailer of the Year, Best Etail Marketing Initiative and Best Pure-Play Etailer. Winner of Internet Technology of the Year at BT Retail Week Awards.
2012	The company celebrated its 25th Anniversary.
2013	Reached £1 million fundraising for Teenage Cancer Trust.
2014	MandM Direct became part of BESTSELLER UNITED A/S, and revenues surpassed £120 million.
2017	£1.5 million raised for Teenage Cancer Trust. MandM Direct celebrated its 30th Anniversary.
2018	Surpassed 2 million active customers.
2020	Over £2 million raised for Teenage Cancer Trust.
2021	Zero Waste Awards winner five-star recipient.
2022	Digital Impact Award winner for engaging and innovative marketing campaigns at The Good Retail Awards.
2023	We made things simpler and dropped the ‘Direct’ part of our name. Welcome to MandM!

Get in Touch

The MandM headquarters is based in Leominster, Herefordshire, with our warehouse complex facility just down the road at Moreton-on-Lugg. We’re not open to the public but you can contact us by visiting the MandM contact page or via the social media links below.