Skechers Brand Guide

13/05/2019

Skechers Brand Guide

You can tell a lot about a person by the shoes they wear. Work boots, gym shoes, casual trainers; they all give an insight into who you are and what your style says about you.

Robert Greenberg knew this; which is why, in 1992, he founded Skechers. The athletic market was populated with the usual big boys at the time, such as Nike and L.A. Gear (also founded by Greenberg). However, there was no monopoly on men’s and women’s street shoes – this was where Skechers would place itself.

The first big hit soon came in the form of the “Chrome Dome”. A sneaker designed to look beat up and worn in that was huge with the Grunge scene of the early 1990s. From this, Skechers began to grow their profile in the footwear industry throughout the rest of the decade and into the new millennium.

Fast forward to today and Skechers have cemented themselves as a big player in the trainer market, with faces such as Britney Spears, Demi Lovato and Tony Romo fronting their campaigns.

One of their biggest selling products are the GOWalks. These are lightweight, comfortable and breathable, and represent Skechers’ ultimate walking technology.

Skechers also look to channel the old school cool vibe with the return of their D’Lites. A classic favourite from the 90s that highlight the rise of the chunky trainer oncemore.

Have no fear, you too can get your hands on some Skechers for less than you think with MandM Direct. Why not head over to our Skechers shop and discover your new favourite pair of trainers.

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