Brand Guide: NICCE


Brand Guide: Nicce

Standing out from the crowd doesn’t always mean screaming and shouting until all eyes are fixed on you. Attention can be cultivated by minimalist styles and simplistic ideas that spark curiosity and gently tempt the gaze of others.

NICCE has taken this ‘less is more’ approach with its streetwear. Born in the heart of East London in 2013, NICCE (pronounced nee’chee) uses unisex designs to create timeless pieces that aim to provide an alternative to the big brands. Hoodies, tees and joggers are the staples that challenge the contemporary trends with a low-key fanfare.

The brand takes influence from the multicultural nature of big city life that is London. This reflection of everyday life in their designs means that NICCE has gained significant popularity with the emerging music scene in the capital. Grime and House artists such as Lethal Bizzle, Ghetts and Loco Dice have been spotted repping the streetwear apparel.

Cut through the noise and bring some clean-cut class to your street style. Explore our range of NICCE now to make your statement.

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