Brand Guide: Ivy Park

24/01/2019

Ivy Park

We can all collectively agree that we want to be Beyoncé. If only we could all afford to dress like her. Well now we have the next best thing; her very own clothing line. Turn the sass up to 11 as now you too can bathe yourself in clothes designed by Ms. Knowles-Carter herself.

Introduced in 2016, Ivy Park is all about empowering women, to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. The brand name itself refers to a park she used to visit when she was younger that would provide an escape and serve as inspiration - ‘Ivy’, of course, refers to her daughter, Blue Ivy Carter.

With activewear no longer resigned to gym bunnies and fitness fanatics, Ivy Park is spearheading the athleisure movement. With lines including tops, bottoms, swimwear and accessories, there is always going to be the perfect piece for your wardrobe.

So don your leggings and hoodies and embrace who you are - because we all need a bit more self-love.

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